The ever-increasing shift towards social media in contemporary culture

2008 National Aboriginal Role Model and founder of Yellowtilt Productions, Ry Moran explains:

Social media describes an evolving paradigm for Web use; one where internet users create their own content, share this content with others, and engage in open conversations over the internet.

Social media is a shift away from traditional media wherein content was delivered from the creator to the user via a one-way transmission. In contrast to traditional media, Social Media allows users to interact with, and comment on the material they engage with on the Internet.

There are many ways to create social media including blogs, videos, music and Podcasts. YouTube, Facebook and Twitter are major social media hubs utilized by companies, organizations and individuals looking to spread information.

He makes reference to previous success and challenges encountered on past social media projects he has worked on - specifically citing the LearnMichif.com project.

For example, the diverse geographic range of the Métis nation led his team to embrace social media during the LearnMichif.com project. By utilizing video, podcasts, blogs and RSS technology, Ry and the LearnMichif team were able to share language lessons, oral histories, historical information, music and videos with users across the country in a user-engaging and cost-effective manner.

Reference: National Aboriginal Health Organization. Final Report. Workshop for First Nations, Inuit and Metis youth on Sexual Health Promotion and Sexually Transmitted and Blood Borne Infections (STBBI)Prevention using Social Media. PREPARED BY: Ry Moran, YellowTilt Productions, Victoria, BC. October 2009.

The NAHO Social Media Experience

will be presented on Wednesday November 18, 2009 at the Ottawa Government Web 2.0 & Social Media: Identifying and Overcoming the Barriers to Leveraging Social Media in Your Workplace Successfully.

Presented by Colleen Patterson, Communications Officer, National Aboriginal Health Organization and James MacDougall, Webmaster, National Aboriginal Health Organization.

Case Study Description: The National Aboriginal Health Organization (NAHO) is mandated to improve the health and well-being of Aboriginal peoples in Canada by engaging in research, policy research and health promotion activities.

NAHO has had great success integrating social media into its existing communications activities, including Twitter, social networking, blogging, photo-blogging, RSS feeds, and discussion boards.

Learn how NAHO has been able to personalize a national organization by using these tools.

More info on the Seminar hosted by INFONEX

View the NAHO Social Media Experience power point on slideshare.

Follow us on Twitter @NAHO_NEWS

My Kodak Moment

Thank you Kodak for this very special moment. This is me on stage at the Kodak Theatre where I presented at the #140conf on social media for public health messaging.

rogersmithlife.com and Panman Productions present...

140 Characters Conference LA 2009 by Jeff Pulver

watch the YouTube video>>

Mashable and the LA #140conf

Mashable is the world's largest blog focused exclusively on Web 2.0 and Social Media news.

Their team was at the #140conf offering participants this fun take home. I think they are awesome and they took the time to explain the technnology to me!

View Colleen is having a blast at the 140 Conference animated using MashCast.

Interesting people and social media at #140conf

Twittamentary is a documentary about the effects of Twitter, directed by Singaporean filmmaker Tan Siok Siok and crowd sourced by Twitter'ers worldwide.










I also met Doug Jones. He is such a nice guy and very involved with twitter @actordougjones.

For those of you who can't place the name, he's "the man behind the mask of characters such as 'Abe Sapien' (Hellboy and Hellboy II: The Golden Army), 'Pan' and the terrifying 'Pale Man' from the multi-Oscar-winning Pan's Labyrinth, the legendary 'Silver Surfer' in Fantastic Four: Rise of the Silver Surfer and he has a movie coming out soon."

You simply cannot have a conference at the Kodak Theatre without some complementary messaging. All of the staff at Kodak we're really great and their presence in social media is impressive. I learned alot from the Photography panel. Thanks Kodak team for working with Jeff Pulver to host such an informative and engaging event.

Met the Creator of the #140conf

Here I am at the Kodak Theatre at Jeff Pulver’s 140 Characters Conference (#140conf) with Jeff Pulver.

Dinner with Public Health Messaging Panelists

I went to loteria for dinner with two of the Public Health Messaging Panelists, L: Beverly Robertson of the March of Dimes, Marc Sirkin from Autism Speaks and R: our new friend Roberta Romero from LA.

Getting excited about our presentation tomorrow at the #140conf.

I'm in the Cast of Characters at #140conf

Stay tuned for updates on how my presentation at the 140 Characters Conference went in LA. I'll be presenting on how NAHO uses social media to promote our message and how Twitter has helped us to spread the word.

Here I am with Jeffrey Hayzlett, Chief Marketing Officer for Kodak at the Kodak Theatre on Hollywood Blvd in Los Angeles.

Promoting the NAHO National Conference

Today the NARMP mascot Bruce Ma Goose and the NAHO team visited the Jeanne Mance building at Tunney's Pasture to hand out postcards promoting the NAHO National Conference. You can meet Bruce Ma-Goose-and lots of really great people-at the NAHO National Conference in Ottawa this November 24-26, 2009!